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Director of Product Marketing

Job Description

About Odessa

Odessa is a U.S. company with offices in Philadelphia, USA and Bangalore, India. Our leasing solutions power a client base comprised of leading global financial institutions that operate across market segments. We transform bold ideas into breakthrough outcomes for clients that drive the economy through equipment and fleet leasing: IT, healthcare, transportation and more.

We believe that great outcomes and customer satisfaction are everything. It’s what drives us to turn bold ideas into transformational solutions for lease and loan management. By combining digital technologies with what works across a diverse customer base, we use an agile approach to co-innovate with clients to help them solve their toughest problems.

As the largest technology provider in the leasing industry, Odessa provides a feature-rich ERP solution with broad integrations across top CRM, G/L, tax, credit, and leading enablement applications. As a complete Platform, Odessa delivers a total solution for commercial lending companies, driving the future of asset finance. With best-in-class functionality, extensible architecture and a suite of value-added features and services, Odessa helps companies transform their business operations.

Primary role:
Odessa is looking for a Director of Product Marketing to join our team. This person will serve as a solutions advocate, helping to convey the value of our platform and services to our internal team, customers, and prospects. This is a hands-on position with the opportunity to recruit additional team members in the future.

What you'll do:
  • Oversee business-level messaging and positioning for all Odessa products and services
  • Lead the effort to bring new version releases and software solutions to market
  • Work closely with product managers as they develop the platform roadmap; identify key value drivers
  • Engage with customers to understand and document their needs; learn the who, what, when, and why behind the decisions they make
  • Further develop our ideal customer profile and target personas; identify and segment target customers
  • Work with the marketing team to deliver internal and external communications across channels
  • Partner with global sales organization to understand market needs and educate reps on product positioning
  • Document use cases for our solutions and educate staff on how to tell those stories to the market
  • Develop competitive intelligence and battle cards to aid the sales organization
  • Own sales enablement, supporting the sales team through a complex and lengthy sales process
  • Create compelling marketing collateral and presentations that simplify a complex topic while driving broad awareness and interest
  • Proactively collaborate across all marketing teams including demand generation, creative services, content marketing, events marketing, public relations, and beyond
  • Brief press, analysts, and partners on solution offerings, as needed
Job Requirement
Basic qualifications:
  • Fantastic storytelling skills and ability to communicate and translate technical issues to business values
  • Demonstrated experience writing blogs, delivering webinars, presenting to customers, analysts and media
  • Proven success developing and executing go-to-market plans for SaaS solutions
  • You are extremely self-motivated and know how to align different teams around a common message
  • Previous success crafting compelling positioning and marketing content for an enterprise software company
  • At least 5-7 years of product marketing experience working in the B2B software space
Preferred qualifications:
  • Experience in asset finance or a related FinTech field preferred
  • Bonus: you are certified in Product Marketing from the Pragmatic Institute
Our commitment to you:
  • Your entrepreneurial spirit and vision will fuel opportunities for career advancement
  • You'll make a difference for some pretty impressive brands; Odessa serves many of the world's leading financial institutions and manufacturers
  • Opportunities for regular learning through training, assignments and collaboration with experts across the company
  • We're a Microsoft.NET shop, and our solution is built atop a world class technical framework - we'll always keep you on the most current .NET tech
  • Exposure to a leading FinTech solution and the latest applications of technology in the world of financial services
  • You'll gain access to a dynamic industry, worth more than $1.2 Trillion in the United States alone; check out resources on the North American and global markets